Moving at the pace
of culture
Context:
Amplifica is a digital agency, founded 15 years ago, specialized in strategy, design, content, and technology. With extensive experience in the Latin American market, working with brands such as NBA, Nivea, and Chelsea; they were seeking a rebrand that aligns with their new focus on social impact, sports, and entertainment. The redesign aims to represent both their values and the pace of the current digital era.
Goals:
One of the main goals was to create an identity that, with simplicity and dynamism, could continue to support major brands while also expanding into the international market. Using a typographic approach, we focused on the brand's fundamental values that we collaboratively worked on, such as Radical Simplicity, Agile Collaboration, and Scrolling Knowledge. This resulted in a visually balanced and harmonious language, with special emphasis on the brand's messages.
What we did:
Values narrative
Brand Identity
Visual Language
Art direction
Social media kit
