Moving at the pace
of culture
Amplifica is a digital agency, founded 15 years ago, specialized in strategy, design, content, and technology. With extensive experience in the Latin American market, working with brands such as NBA, Nivea, and Chelsea; they were seeking a rebrand that aligns with their new focus on social impact, sports, and entertainment. The redesign aims to represent both their values and the pace of the current digital era.

One of the main goals was to create an identity that, with simplicity and dynamism, could continue to support major brands while also expanding into the international market. Using a typographic approach, we focused on the brand's fundamental values that we collaboratively worked on, such as Radical Simplicity, Agile Collaboration, and Scrolling Knowledge. This resulted in a visually balanced and harmonious language, with special emphasis on the brand's messages.

What we did:
Values narrative
Brand Identity
Visual Language
Art direction
Social media kit

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