Redefining impact:
a bold new identity
Context
Asterion Ventures is the first structured venture capital company to support impact entrepreneurs from the seed stage and over the long term. Also is a new kind of community for early stage investors, to maximize chances of identifying the teams most likely to change the course of entire sectors of our economy.
Goals
Our task was to support the company's growth, visually reflecting that same expansion in its communication. While they had specific brand guidelines with their own values, we updated the way they were communicated, maintaining their essence and enhancing their image and communication. As a result, we crafted a bold visual identity overhaul designed to outshine competitors in the ecosystem.
What we did
Brand Identity
Visual Language
Illustration
Web Design
Motion Design
