A family tribute
Claus is a family project of craft beers, conformed by father and daughter.
A set of labels were designed and illustrated.
At the express request of the daughter, the idea of "tribute" was approached, representing the father with the figure of Santa Claus, due to his physical resemblance.
The idea of "warmth" was worked on through the use of vintage language, and "mischievousness" by modifying the character's look in each of the five types of beer.
A set of labels were designed and illustrated.
At the express request of the daughter, the idea of "tribute" was approached, representing the father with the figure of Santa Claus, due to his physical resemblance.
The idea of "warmth" was worked on through the use of vintage language, and "mischievousness" by modifying the character's look in each of the five types of beer.