The French recipe
Théo and Florent contacted us to work on the redesign of the labels for their drinks.  A beverage not seen in the usual market: 100% natural, infused with ancestral plants and Made in France.

The redesign of the visual identity continues around the concept of "Simples", plants grown by their ancestors in the past in gardens and monasteries for their therapeutic and aromatic virtues.

An art direction focused on the roots of the brand.

The art direction was based on the concept of "origin". We explored the visual universe of the first botanical illustrations, which recorded and classified each type of plant in detail. We work generating illustrations by hand, pursuing the "imperfect stroke", organic, human. We build exclusive scenarios for each of the potions (types of drinks), to distinguish ourselves in a market where visual communication tends to minimalism and photography.

Our original contribution 

The result we obtained could not have better represented the idea that made us agree from the beginning: the author's work, linked to the work of art as a unique and unrepeatable creation. Both in the recipe of the drink and in the label that represents it.


1.5 M turnover after 4 years
France's best known infusion drink brand.
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