From life itself,
a new generation of taste
Context
Aroma is the missing link in the food transition. In natural formulations, taste is still a challenge. With Fungu'it, this is the one they chose to address—by drawing inspiration from life itself.
Fungu'it recognizes that the food industry holds immense power to create impact, and they want to bring taste, common sense, and life back to the heart of food. Something different, built from what already exists.
A new generation of aromatic ingredients. The revalorization of abandoned materials.
A new generation of aromatic ingredients. The revalorization of abandoned materials.
Goals
Our task was to represent the natural and fresh spirit, highlighting the precision and scientific excellence of this innovative and revolutionary product in the food tech industry.
We created a visual identity that acknowledges how having a meaningful impact through science, grounded in nature, can be both simple and powerful.
An identity inspired by life, by the living world of mushrooms, and the nature we aim to protect, while expressing the aroma particles that can be created from this product, with a tech touch that makes it truly innovative.
What we did
Brand Identity
Web Design
Art Direction
A.I. Design
