The essence
of silence
Context:
Honduras is a women's clothing and accessories store located in the Soho district of Buenos Aires, Palermo. The store takes its name from the street it's on, representing the avant-garde art and fashion district of the city.
Goals:
The goal was to create an identity that would embody the brand's intention and commitment to the concept of "Slow Fashion," emphasizing environmental respect and low-impact textile industry practices. We drew inspiration from the concept of Silence, taking the 'H' (a silent letter) in "Honduras" as the protagonist. Inspired by the store's neutrality and purism, we played with a palette of whites and blacks with subtly embossed reliefs.
What we did:
Brand Identitty
Visual Language
Print
Art Direction
