Much more
than just a bank
The evolution of the imagenBank brand, which after four years went from being a financial app to become a platform that makes life easier for its users by solving their vital needs at all levels, required a new approach, a total and absolute rebranding of the brand, both conceptually and philosophically, as well as at the corporate identity level. 
The main objective was to relaunch the imagin brand by communicating its new positioning and value proposition: imagin is much more than just a bank. It is a platform that makes life easier for users through innovation, simplicity and transparency, values that make up the brand's DNA.​​​​​​​
Credits
Agency: Caldas Naya, Barcelona, Spain
Photographer: Pedro Aguilar​​​​​​​
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