A brand that, from the first step,
brings you closer to your higher self
Context
We are often told the story behind a “healthy life” from the finish line. We see the final result, and the message is almost always the same: give 100% of yourself to get there.
But what happens when, in our day-to-day lives, we don’t have 100% of the time or energy to reach that goal?
But what happens when, in our day-to-day lives, we don’t have 100% of the time or energy to reach that goal?
Onepercent proposes a different approach.
From the very beginning of the project, we worked hand in hand with the founders, Angel and Roger to shape the creative concept behind their new brand. Our challenge was to create the brand identity from scratch, and to stand out in a world full of ready-made “answers,” yet lacking clear, thoughtful, and well-guided paths.
From the very beginning of the project, we worked hand in hand with the founders, Angel and Roger to shape the creative concept behind their new brand. Our challenge was to create the brand identity from scratch, and to stand out in a world full of ready-made “answers,” yet lacking clear, thoughtful, and well-guided paths.
Goals
The goal was not only to create a visual identity, but to build a brand narrative that is both simple and powerful—one with a story in which the audience can truly see themselves reflected. And to translate this spirit into an app — simple, visual, and approachable — designed to be part of your everyday life.
A tool you genuinely want to interact with each day, seamlessly fitting into your daily routine.
Visually expressing that 1% that matters in everyday life:
the small step that adds up, gives back more than it takes, and becomes the first move toward your better self.
Visually expressing that 1% that matters in everyday life:
the small step that adds up, gives back more than it takes, and becomes the first move toward your better self.
What we did
Creative Concept
Brand Identity
App Design
Art Direction
A.I. Direction & Design
Motion
